Taking Your Social Media to the Next Level
If you are a blogger looking to make a name and work with bigger brands, but your Google Analytics is not where you want it to be, a large social media following can help you. Experts in social media will tell you that engagement is critical, naturally, but the trend now is to move into more “live” engagement. While automated tools do have their place, getting “into” the medium is your best use of time. You should not automate all the time, but you probably shouldn’t automate content 50% of the time either.
With so many tools and so little time, how can you tackle a successful social media campaign?
Step 1: Pick Your Top Tools
The first thing I advise is working on one tool at a time, getting it to a place that you’re comfortable with, moving on to the next tool you want to use, and then rotating back to improve the first one – and so on. You do not want to use every single tool available, but pick about 5 to regularly use and at least one or two to master. Work on mastering the tools you are already getting traction on in terms of followers or Google Analytics or, if you’re not getting any traction, pick the one you are on the most.
Step 2: Choose Your Social Media
Use your social media channels in different ways and for different target audiences. This is an ideal practice for a lifestyle blogger since they cover several niches, but it works for a niched blogger too. For example, the blogger who writes recipes can share those on Facebook, can talk nutrition on Google+, can tweet about food-related giveaway, pin other people’s recipes (and a few of their own) and Instagram eating out.
Step 3: Followers Need
Next, you must understand how your audience uses each channel. Before deciding how to split them out, look at what the people you are following in your niche are using it and adapt to that. You need to really keep track of what they are reacting and overreacting to. Follow their hashtags and stop by the online parties or events they are attending. Go back to their sites to get an overview of their blogs. Share about controversial figures in your realm and gage the reactions.
Step 4: Ramping Up Your Social Media
Getting Traction on Facebook Fan Pages
Here is what we have done, in combination with giveaways, to get more Facebook traction:
Very Frequent Posting:
This is our top tip and it has worked wonders with getting the posts seen. Post as much as humanly possible. The more you post, the more your stream is seen – and the days you don’t post much, much less gets seen.
Posting Earlier in the Day:
The earlier we posted, the better a post did – even before we got to our desk, which is interesting since we're on the East Coast in the India so that’s pretty early! Check out your Insights to see what times work best for you – it will also tell what kind of updates do best. You can automate your early post the night before, then engage live in comments the next day.
Posting from Experts:
Again, it’s not just what we posted, it’s whose data we shared. When we share an item with hashtags and my own comments from someone important. We're posting about 70% relevant data from experts in our area, and 25% of our own posts with just a few from friends.
Comment on Posts and Shares:
We try to engage here by posting something controversial and asking readers what they think or how they react, or how this has affected me.
Use Visuals Properly:
The post that has the most organic engagement for us had a video attached to it, so we recommend sharing videos in your topic. Also, create the properly sized images. In fact, you can upload an image with a different size if your blog photo is not right See.
Boost a Post:
There’s so much controversy over this, but if you want to invest $5 to boost a post and see what happens, We say go for it at least once. Make sure it’s a really valuable post! The last one we boosted was a giveaway and I got 1,000 visits from that one-day investment. It’s not something you can do on a regular basis unless you have a big budget, but if your curiosity has the best of you, boost content that you really want to get out there, like expert tips or a free eBook you’ve written. It is definitely worth a shot. Take care to follow their guidelines for images and make sure your boost is worth it. $5 for 1000 views is a great bargain, but for 130 views – not so great. facebook targeting
We honestly don’t do it quite as much as we should but it’s worked well when we knew the person and she was an expert or had a large following. If you don’t know the person, you may run the risk of getting blocked from that user.
Use Facebook Targeting:
Now Facebook also gives you the option to target your audience, rather than sending your posts to everyone. You can select a target based on Gender, Relationship or Educational Status, Interested in (men or women), Age, Location and Language. For example, if we have a post about an alternative health event or giveaway, you can target your location to a certain, Country, Region or State, or City. That is extremely useful for promoting events and giveaways with a local focus.
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