Importance of Guest Posting
We're talking about real websites with real audiences. We're talking about flexible format. So you can think beyond an article. You can think into an FAQ, for example, or a glossary or something along those lines. Again, very much we want to emphasize the publishers that we're talking about here get their revenue from sales.
They're publishing so that they can get new clients or to sell products or services. We're not talking about PBNs. We're not talking about sponsored placements. We're not talking about any circumstance where you have to pay money in order to get in front of somebody's audience.
Why guest posts?
You have a lot more topic and context control when you're publishing on these types of websites, when you're seeking publishing on these sites. Again, if you're looking at the tax, tuition, donation, and subscription supported swath here, the 4%, you can sometimes have topics where you can discuss sales or mention a sales page.
But more frequently you've got to really focus on the publisher's mission, why are they publishing. They're on a mission, and so they're supported by something besides sales. Then lastly, of course, if we're talking about digital PR or any kind of mainstream media focus or PR effort, they want content that's going to drive page views. That's how they're supported. There's still some mission, of course, in there. But anyhow, you're much less able, at that point, to link into your sales pages. So again, what we're talking about here or one of the benefits here rather links to sales pages, which of course is going to improve the rankings of your sales pages.
How to guest post
Now why is that easier in this context, in the context of helping someone else sell? Well, let's dig in and talk through the how, and you'll see also what makes that possible.
We're talking about audience overlap & industry overlap. Even location overlap. There's some kind of overlap here, and you're speaking into that place when you're thinking of topics for a given publisher. Another way to think about it is the members of that market it's what we think of as a solution stack.
Hone your pitch
This is the biggest piece, guys. Why do they publish? They publish because they want to sell services and products. So you're thinking about topics and formats that are going to support that and that overlap with what you're selling and how you're functioning. So we could revise this one. Ten reasons to fix roof before sale of home. No, 10 reasons to call a roofer before you put your home up for sale, or 10 reasons to call a roofer now if you're going to put your home up for sale in April.
Then you could even offer some promotion. You're going to link to it from another placement if you get another one. You're going to put it up on Twitter to your following. You're going to mention it on Facebook, etc. Maybe even buy some ads for it.
If you know that your ovens do best with organic flour at 412 degrees instead of 418 and you've got the data to support that, well, that's a great place and reason to link back to your oven page that would have that data point mentioned on it. You're best served by linking in a justifiable manner, and that's specifically when we're talking about data and we're talking about some kind of citation that needs to be linked, where the link is absolutely mandatory
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