Gain Control Gain Conversions
You can choose your target audience by defining a certain age group, and choose according to location and find them by their level of income.
Define your audience interest based on set of frequent activities and specific skills.
Behavioral pattern of target group can be defined by the advertisements they were exposed to before the purchase made, types of devises they use, source from which they got connected with your company and people who visited your website of social media page.
Target a group of known people and then reach a new group of audience that are similar to the one your customers care about.