Deal with Fake Negative Reviews on Google
Google has tons of policies for users that leave reviews. But in my experience they're terrible at automatically catching violations of these policies. We spends time each month carefully monitoring reviews for our clients and their competitors. The good news is that if you’re diligent at tracking them and can make a good enough case for why the reviews are against the guidelines, you can get them removed by contacting Google on Twitter, Facebook, or reporting via the forum. Fake reviews are a growing problem for those of us that own small businesses. In the online world, it's extremely easy to create a new account and leave either a positive or negative review for any business — regardless of whether you’ve ever tried to hire them.
The challenge with negative reviews on Google
The challenge is that Google doesn’t know who your customers are, and they won’t accept “this wasn't a customer” as an acceptable reason to remove a review, since they allow people to use anonymous usernames. In most cases, it’s extremely difficult to prove the identity of someone online. The other challenge is that a person doesn’t have to be a customer to be eligible to leave a review. They have to have a “customer experience,” which could be anything from trying to call you and getting your voicemail to dropping by your office and just browsing around.
How to respond
When you work hard to build a good, ethical business, it's always infuriating when a random person has the power to destroy what took you years to build. we’d be lying if we said we wasn’t the least bit upset when these reviews came in. Calm down and think about what your future prospects will see when they come across review and the way you respond to it.
Solution: Share your dilemma
We decided to post on Twitter and Facebook about my lovely three negative reviews, and the response we got was overwhelming. People had really great and amusing things to say about our dilemma. Whoever was behind these three reviews was seeking to harm any business. The irony is that they actually helped us. For most businesses, your evangelists might not be on Twitter, but you could post about it on your personal Facebook profile. Any friends that have used your service or patronized your business would likely respond in the same manner. It’s important to note that we never asked anyone to review me when posting this — it was simply the natural response from people that were a fan of my company and what we stand for. If you’re a great company, you’ll have these types of customers and they should be the people you want to share this experience with!
But what about getting the negative reviews removed?
In this case, We were able to get the three reviews removed. However, there have also been several cases where we’ve seen Google refuse to remove them for others. Our plan B was to post a response to the reviews offering these “customers” a 100% refund. After all, 100% of zero is still zero — we had nothing to lose. This would also ensure that future prospects see that I’m willing to address people that have a negative experience, since even the best businesses in the world aren’t perfect.
Courtesy & Copyright
https://creativesaints.com/
http://graphicwebdesign.in/
https://www.papeel.com.br/
https://moz.com/blog/seo-value-nofollow-links
https://moz.com/blog/bad-backlink-analysis-using-moz-link-explorer
https://moz.com/blog/fake-negative-reviews-on-google
https://moz.com/blog?page=36