7 Marketing Tools to Consider for 2020
What are the hottest digital marketing tools you should be using in 2020?
As we test out a lot of online marketing tools, we are going to share the ones we use on a regular basis. This may not be the definitive list of all the best digital marketing tools out there, but it is the contents of our well-equipped toolbox, and it’s definitely worth your consideration.
1. Marketing Automation
Marketing automation is a big growth area and if you haven’t invested in a tool now is the time to do so. Let’s look at some numbers. By 2025 the market for marketing automation software is predicted to reach 7.63 billion. It can streamline a lot of key marketing functions, and it’s proving itself as a great revenue driver for companies large and small.
Many marketers choose to invest in MA because it gives them the ability to generate more and better quality leads. Research shows that companies that use these tools generate leads have a 53% higher conversion rate on average. And this is just one of the many areas where marketing automation can super-charge your results.
2. Visual Website Optimizer
Visual Website Optimizer is a tool for performing A/B and multivariate testing. Unlike some other tools that entail a steep learning curve, it is quite easy to use – you can set up and run tests in minutes with little or no help from IT. This means you can run tests without having to make changes to the underlying code of the page.
To use the tool for A/B testing, you just copy-paste a code snippet in your website once and you can create unlimited tests anywhere on your website. VWO has a drag and drop interface allowing you to easily change and update any element of the page. VWO lets you track revenue, signups, clicks, engagement, or any other conversion goal.
Hotjar is a tool that offers some interesting metrics that you cannot get from Google Analytics. It shows the behavior of your website visitors via heatmaps, click maps, scroll maps, and visitor recordings. Visitor recordings is a very useful feature. It lets you see how visitors behave on your website, capturing their clicks, taps and mouse movements.
Hotjar also lets you analyze your funnel to find opportunities for improvement. Other useful features include Form Analysis for improving form completion rates, Feedback Polls to help you better understand the needs and wants of your website visitors, and Surveys to help you collect feedback from your visitors via web links or emails.
SEMrush is a super tool for driving more traffic to your website. It analyzes Google organic and paid search results and produces a detailed analysis to help you evaluate your site and the sites of your competition. For example, you can analyze the keywords your competitor is ranking for, pull their backlinks, view estimated organic traffic they are getting, and conduct a complete competitive analysis.
Overall, this is great for competitor research and we use it on a regular basis. You can start with a free version which offers some limited but useful analytics features, and later decide if you want to upgrade to a paid version.
5. Answer the Public
If you struggle coming up with content ideas, then you will love this simple tool. Answer the Public is basically a visual keyword research tool that shows you what people are searching for on Google related to your keyword(s). It is also a free tool. It works on the same principle as Google’s autocomplete, showing the most frequently asked search phrases and questions related to your query. It also separates the questions into “what”, “when,” “how,” etc. buckets.
6. Design that matters
If you choose to use your own photos, you can upload them from your computer, Facebook, or Google Drive. Canva simplifies the design process and is perfect for marketers who have the need to consistently create visuals to accompany their social media updates and blog post.
Ahrefs is a tool that lets you perform competitive backlinks analysis and keyword research. It is really useful for finding out the quality links your competition is getting, but also for analyzing your own links. You can identify which pages on your website or blog are the most popular e.g. have the best links.
The keyword research section of the tools is really useful and provides a large database of keywords including a keyword difficulty score. This tool also makes it very easy to find most popular content on the web for any topic related to your business. The popularity of content is measured by backlinks, organic traffic, and social shares. Ahrefs provides great functionality to help you focus your link building efforts.
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